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Internet Marketing Without a Big-Picture Strategy Dances in Circles

04/27/05
by: Michael Pedone
Stop Tracking the Illusive 'Magic Bullet'
It seems like everyone is beating the drum for one Internet marketing method or another. And in the process they create plenty of hype and conflicting messages.
Website owners are left to wonder whom to believe when it comes to impressing the search engines. Which approach can deliver the 'magic bullet' they've been promised? Is it time to jump to the next 'sure thing,' that will entice both search spiders and web surfers?
The primary methods promoted to attract search engines and Web traffic aren't new:
Links and reciprocal links
Pay-per-click (PPC)
Search engine optimization (SEO) in all its variations
Blogs and forums
Writing and posting articles or press releases
Paid placement with ads and banners
But each of them shares a common limitation. At its best, each is only part of the answer. An answer that won't hold still long enough to get nailed down - before the next 'must have' appears.
The Internet is Maturing, and so are Search Engines
In recent years, the capabilities and sophistication of the search engines have exploded. Public use and expectations have grown to match it. The public's reliance on the Internet as a reliable source expands ever faster. Recent studies found the Web to be the most trusted source of information for making major purchase decisions, second only to spouses for finding referrals.
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